Hello Reader, Wouldn't it be amazing to see your artwork on fabrics, greeting cards, or even puzzles? Licensing your art can open doors to a whole new world of creative possibilities. One of the most common questions I get asked by artists and surface pattern designs is: “How do you get clients?” You may have an amazing portfolio but if you don’t know how to get it seen by the right people you won’t be able to build a career. So I created a class that shows you my top 3 proven strategies that have landed me new clients for licensing. What You Will Learn: In this class, we’ll be looking at 3 main strategies that have helped me find and secure clients. This includes:
For each of these three strategies, you’ll have actionable steps to help you secure clients that suit your style and align with your values. Why You Should Take This Class: You should take this class if you're stuck and unsure of how to get your work in front of clients and then get those licenses and clients. Who this class is for: This class is for those who...
I hope the class leaves you feeling more empowered with strategies in place to help build that client list. Remember these strategies are what have worked for me and have helped me to become a full-time illustrator and surface pattern designer over the past decade. Also, know that implementing these strategies is not going to get you clients straight away, it takes time to master these strategies and build up a consistent approach to this. I consider my art practice a business. I not only get to draw and paint and create pretty things but a lot of my time is taken up by strategising, researching clients, pitching to clients and marketing my work through online platforms such as social media and Spoonflower. There is no overnight success in this business. It takes a lot of work and a lot of drive. But if you have that determination and that drive then I know you can create a wonderful career like I have. It took time and effort, but I've finally reached a point where art licensing, is my primary source of income. I'm excited to share the tips and tricks that helped me along the way! Mel x |
Illustrator, Surface Pattern Designer and online educator empowering others to follow their dream of building an art career.
Hello Reader, Happy New Year, everyone, and a special welcome to our new subscribers! I hope you all had a chance to reflect and recharge over the holidays. For me, January in New Zealand is a time for slowing down and connecting with family during our summer break. It's a great reminder of why I chose this path – to have the flexibility to balance work and life. Now that I’m back in the studio, I’m feeling inspired and ready to dive into new projects. In this newsletter, you'll find: A new...
Hello Reader, Hope you're all well! It’s been a hectic few weeks with end-of-year celebrations and home renovations. But amidst the chaos, I've managed to squeeze in some creative time. I'm excited to share that I’ve started work on a new picture book for CSIRO Publishing. I've also been busy creating new pattern collections and planning for 2025. In this newsletter, you'll find: A new YouTube tutorial to help you level up your design skills A spotlight on Esther Nariyoshi's incredible...
Hello Reader, Hope you're all doing well! It's been a bit of a whirlwind here with the school holidays, upcoming renovations, and a new children's book project. But hey, that's the creative life, right? Wouldn't have it any other way. Speaking of creativity, I'm excited to share my new Procreate brush set designed specifically for surface pattern designers. I get so many students asking for help on how to layout a design, where to put motifs and how to create a well balanced pattern, so I've...